FusionOne signs five CPs to its back-up service
Backup specialist FusionOne has closed deals with five content providers.
The new partnerships are with FunMobility, Hands-On Mobile, Digital Chocolate, Viva Vision and Cequint. They will enable users to move licensed content from these companies from one device to another using FusionOne's Mobile Content Transfer solution.
It means content providers can preserve relationships with their customers independent of device or network. The vast majority of such content does not follow subscribers when they purchase a new phone. A study by Market Toolssaid only 13 per cent repurchase their licensed content, including games, applications, and ringtones, when they change phones.
'The growth in mobile gaming in recent years means that application and service providers need to work together to ensure an enjoyable, hassle-free experience for users,' said Trip Hawkins, CEO of Digital Chocolate. 'With our relationship with FusionOne, our subscribers can now continue to enjoy Digital Chocolate's unique, high-quality offerings without interruption when they switch phones.'
